Little idiot. Story behind the Moby alter-ego

It’s probable that if you ask anyone what the first Moby video that comes into their head is—there’s a 98% chance they’ll say Why does my heart feel so bad? made by three graduates of the Royal College of Art in London. Ten years earlier, Moby had moved to New York to learn about what was going on in the dance culture and, five years earlier than that, Moby had spent nights performing hardcore punk in a self-made band. During the day, he sold records in a shop called “Johnny” located in a real countercultural centre of a picturesque town in the North of the US.

“I started drawing cartoon characters in the mid 80s when I worked in an underground record store. Every bag that left the store had a drawing on it, and one of my jobs was to draw the cartoons on the bags. And since then the little cartoon characters have just taken on lives of their own.” Moby named the main character, a lonely and abandoned person, Little Idiot.