Best of Svek label
There was a time in the history of the Swedish label Svek when, at the end of the 1990s, its music began to change and move away from minimalism and techno towards deep and Balearic house with real trumpeters, flautists and saxophonists who created holiday music that didn’t depend on the season: a soft summer mood with cracking frost or a pleasant soundtrack for a break in a small rocky village by the sea under cypress trees.
Stephan Grieder, the founder of the label, deliberately invited the masters of the hard Scandinavian scene to create melodic music. “The scene and the market here is about banging techno, but our policy isn’t about what the market expects, it’s about having a certain direction and sticking with it. If you do good music eventually people will start to notice. The way we make our music is the same as the way we run our labels, it’s low profile. There’s too much fashion in musiс and that’s because the majors are involved and all they want is money. They don’t give a shit about the culture. We’re long term with the music, not long term for the money.”
Some of the guests
